LawnPRO Partners Announces Formation as Parent Company for Leading Lawn Care Brands
July 2024 — LawnPRO Partners is proud to announce its formation as the parent company for four leading lawn care brands, uniting their strengths under a single platform. With a focus on delivering best-in-class residential lawn care treatment, tree services, and pest control, LawnPRO Partners is poised to set new industry standards.
LawnPRO Partners is led by CEO Bill Viveen, an industry veteran with a proven track record of successfully scaling and integrating service businesses. Bill’s recent leadership at Heartland Home Services, where he grew the company’s revenue eightfold through strategic acquisitions and organic growth, highlights his expertise in driving business expansion. His leadership is expected to bring similar success to the LawnPRO platform, building on the strong foundations of its existing brands.
“At LawnPRO Partners, we are committed to empowering local businesses while providing the support and resources they need to accelerate growth,” said Bill Viveen, CEO of LawnPRO Partners. “By bringing together these exceptional companies, we are creating a dynamic and innovative platform that benefits from scale, yet remains deeply connected to the communities we serve.”
LawnPRO Partners is dedicated to significant investment in people, infrastructure, and strategic acquisitions, ensuring its brands continue to thrive and expand. The company is actively seeking partnerships with additional lawn care businesses that align with its vision of excellence and growth.
About LawnPRO Partners
LawnPRO Partners is a leading platform of brands providing high-quality lawn care treatment, tree and shrub services, and pest control to residential customers. Backed by HCI Equity Partners, LawnPRO Partners is dedicated to growing its family of brands while maintaining a strong focus on service excellence and local market leadership.
